Promotional Flier:
What's Hot for the Backyard Garden

Take a Closer Look at some new varieties for 2008...

This item will look good on the counter, on the wall or in the display rack— it's a promotional handout for new Low-Chill Sweet Cherries for southern California, plus the Spice-Zee Nectaplum, a white Aprium™, a flat Nectarine, lots of self-fertile cherries and a columnar Red-Leaf Plum. Take a look at this sample file (270kb .jpeg)

Download a High-Resolution version (7.2MB) of this flier, suitable for printing.

Catalog Booklet:
Descriptions of Varieties & Rootstock

Describes the key characteristics of all varieties offered, including winter chilling and pollination requirements for the fruiting plants. This 36-page booklet is published each fall.
Two copies sent at no charge; additional copies $1.50 each.

Descriptive Variety and Rootstock Labels

Concise variety descriptions, including winter-chilling and pollination requirements for the fruiting varieties. Durable soft plastic labels lasting several years. All Dave Wilson-grown plants are labeled before shipping. Labels sent separately for purchased items. No charge.

Fruit varieties grown on more than one rootstock by Dave Wilson Nursery are rootstock-labeled prior to shipping. Brief description of the rootstock including such information as degree of dwarfing, soil adaptation, pest/disease resistance and precocity. No charge.

Bin Tags

Custom 11" by 7" laminated full-color bin tags. ( Floracards ) with variety description and harvest date. Same photo and text as picture tags. $2.50 each

Picture Tags

Custom 3" x 4" color picture tags with variety description and approximate harvest date on reverse. Durable plastic with elastic string ties. No charge to retailers. (Wholesalers: 7 cents each)

Customized Descriptive Handout

Retailers name, address and phone number followed by descriptions of the plants ordered. Available to retailers ordering 25 or more varieties of plants. Original and 50 copies sent in fall, additional copies at cost. Order deadline November 1st.

Handout :
Fruit Tasting Report

All the Dave Wilson Nursery fruit tastings. The Fruit Tasting Report includes the top ten home orchard varieties for each tasting, top-scoring varieties by fruit type, a harvest chart of top-scoring varieties and more.
Published each fall. Two copies sent at no charge—additional copies: 50 cents each.

Download the free version here: Fruit Tasting Report.pdf (310k)

Wall Chart:
Fruit & Nut Harvest Dates

18" x 25" 6-color poster shows approximate harvest periods for more than 275 fruit and nut varieties at Hickman, California. For use in planning and promoting successive ripening in backyard orchards. One poster sent each fall. Additional posters are $1.50 each plus postage & handling. Postage & handling: less than 10 charts: $3.00 — 10 - 24 charts: $4.00 — 25 or more charts:25 cents each..

Handout:
What Is Backyard Orchard Culture?

Methods for backyard fruit growing differ from those of commercial orchard culture.
Discussion of high density planting: three or four trees in one hole, hedgerows, espaliers, multiple-budded trees. Summer pruning to control tree size. Successive ripening: planting varieties that ripen one after the other for a full season of tree-ripe fruit. Inspiration to plant the new, improved varieties.
5-page document. Two copies sent each fall at no charge; additional copies: 25 cents each.

Selling Backyard Orchard Culture

5-page paper describes ways to increase sales by incorporating the concepts of Backyard Orchard Culture into the retail marketing of fruit trees. Encourages retail nursery sales people to learn the possibilities for backyard fruit growing.
Sent on request to customers at no charge.
Download Selling Backyard Orchard Culture .pdf

Banner

— 6 feet by 3 feet — Big, gaudy, full-color, eye-popping attention-getter. Big FRUIT TREES — legible at 100 yards — on a background collage of picture-tags. Big Dave Wilson Nursery logo, smaller Harvest Better Health from Your Backyard and Zaiger Genetics logos.
Mailed before Bareroot Season: $32.00 — Shipped with trees: $27.00

Pocket Card

The Message Is Summer Pruning!
Business-card size — 3 1/2" x 2" —
A reminder that summer pruning is the way to keep fruit trees small. Reverse side summarizes Backyard Orchard Culture.
Samples sent on request. $5.00 per box of 250 cards.

Photos

Examples of Backyard Orchard Culture for album or wall display. You can laminate them for outdoor use.
5" x 7" prints — $4 each
8" x 12" prints — $8 each.
Fruit Pictures for album or wall display. Can be laminated for outdoor use.
Selected varieties: 3-1/2" x 5" prints — .60 cents each.