Do you do each of these?
• Hang Picture Tags on all trees whenever possible.
• Use Bin Tags or large variety photos for easy ID of varieties.
• Attract interest with bright signs.
• Consider a Banner to draw customers to your fruit tree area.
• Re-evaluate the location of your product. Prominent display-bins or a "Feature" area will improve sales!
• Observe the seasonal merchandising strategies of department stores and use similar techniques.
• Visibly promote Backyard Orchard Culture and high density planting in the bareroot sales area.
• Sell three or four trees per customer instead of one. Use pictures and diagrams of planting options.
• Put together a 3-or-4-in-1-hole planting in a 24-inch box and price it to sell.
• Cross-merchandise your product. Stock mulches, top-dressings, and related goods with your bareroot display.
• Use visual reminders to recommend related products.
• Mark a bin with Our Favorites or House Varieties. Fill it with selections that are Taste Test Winners and proven varieties in your area.
• Recommend great non-commodity varieties and set yourself apart from the chain stores!