MINIMUM ORDER The minimum order is 150 trees or 500 grapevines. Plants must be ordered in bundle quantities: Trees 3/8” and smaller are ten to a bundle 1/2", 5/8”, 3/4”, and 1” are …
- Emphasize variety names
- Offer a wide selection
- Compare Taste Test Winners
- Mention the New Varieties
When the big-box stores advertise a lower price-point, let your customers know that you carry the widest selection and the best varieties. Shift the attention away from comparisons of can-size and price.
Give your customers a shopping list in print advertising and with your newsletters: Name all the fruit varieties you carry.
Make sure your sales crew is comfortable with Backyard Orchard Culture principles.
You can request our in-house 5-page guide: Selling Backyard Orchard Culture.
Be ready with sales aids! These tools can turn an awkward moment into a smooth sales presentation.
Keep your Custom Handouts and Description Books handy to answer variety questions.
Update your photo album with current variety photos. If you don’t have a photo album, start one Now!
Prepare a planting guide with information on soil types and adapted rootstocks, recommended amendments and how to use them. Include spray and feeding instructions. Merchandise the related items with your bareroot trees.
Use Harvest Date Charts and Fruit Tasting Reports in the sales area to promote successive ripening and Taste Test Winners.
Use the Low Chill List to narrow the selection of varieties suited to low chill conditions.
Promote fruit tree care seminars at your nursery and you’ll build a solid customer base. Use newsletters and handouts.
A list of web page links for information and a FAQ handout are effective tools.
Related News & Events
Selling DWN products
• Check out our extensive offering of retail Sales Aids and recommendations for Selling Backyard Orchard Culture. • For a proven mix of older and newer fruit varieties, consider our …
Bareroot Handling Tips
download pdf To ensure the best results with your Dave Wilson Nursery bareroot trees, here are a few suggestions: • Upon receiving your trees, immediately heel them in to moist shavings …
Retail Nursery Sales Aids
Sell More Fruit Trees with DWN Sales Aids! Promotional Flyer What’s hot from The First Name in Fruit Trees™… This item will look good on the counter, on the wall or in the …
Selling Backyard Orchard Culture
Times Have Changed, Customers Have Changed Today’s ideal home orchard provides usable amounts of tree-ripe fruit over a long season. Backyard Orchard Culture plants several or many …
Merchandising Can Make The Difference
DO YOU DO EACH OF THESE? Hang Picture Tags on all trees whenever possible. Use Bin Tags or large variety photos for easy ID of varieties. Attract interest with bright signs. Consider a …
Contact Dave Wilson
We sell our products to retail nurseries, garden centers, container growers who sell to landscape contractors and retail nurseries, mail order nurseries, and anyone else who qualifies. We do not accept direct sales to consumers.